Marketing Manager Ghana

Job Summary:

We are seeking a creative and results-driven Marketing Manager to lead our marketing efforts and drive brand growth. The ideal candidate will have a strong background in digital marketing, design, print media, and video marketing, with a proven ability to develop and execute successful marketing campaigns.

Key Responsibilities:

• Strategy & Planning: Develop and implement comprehensive marketing strategies to enhance brand awareness and customer engagement.
• Digital Marketing: Oversee social media, email marketing, and campaigns to drive traffic and conversions.
• Content Creation: Manage the production of high-quality marketing materials, including graphic design, print collateral, and video content.
• Brand Management: Ensure consistent brand messaging across all channels and touchpoints.
• Campaign Management: Plan, execute, and analyze multi-channel marketing campaigns to meet business objectives.
• Market Research: Monitor industry trends, competitor activities, and customer insights to refine marketing strategies.
• Budget Management: Allocate and manage the marketing budget effectively to maximize ROI.
• Team Collaboration: Work closely with sales, design, and external agencies to deliver cohesive marketing initiatives.
• Performance Tracking: Use analytics tools to measure campaign success and optimize future efforts.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience as a Marketing Manager or similar role, with expertise in digital marketing, design, print, and video marketing.
• Proficiency in SEO/SEM, social media platforms, email marketing tools
• Strong creative skills with experience in graphic design tools
• Excellent communication, leadership, and project management skills.
• Ability to multitask, meet deadlines, and adapt to changing priorities.